Huk Casts Wider Net with Obviouslee to Drive Growth Among Lifestyle Audiences

Obviouslee, a full-service, strategic marketing agency, and Certified B Corporation, announced today that it has been selected by Huk as its media relations agency of record to amplify national brand awareness - expanding Huk’s leadership within the fishing industry to broader outdoor and active lifestyle segments. This exciting collaboration further underscores Obviouslee’s presence in the outdoor space coupled with top-tier consumer media expertise.

"Huk was created to stoke adventure-filled lifestyles on and off the water, and we're thrilled to partner with Obviouslee to broaden national awareness while reaching new audiences," says Scott Smith, Vice President of Marketing at Huk. "Obviouslee's longstanding partnerships among fishing and outdoor brands will resonate with our core endemic community as our brand continues to innovate within the angling industry. Combined with the team's lifestyle media strategy, we’re confident this partnership will fuel exciting growth in new categories while ensuring that Huk remains anchored in our mission."

Huk delivers innovative performance apparel and footwear to enhance lives centered around the water. The brand’s outdoor-ready styles for men, women, and youth are intentionally designed and technologically focused to maximize movement and comfort for any adventure - from technical fishing outerwear to all-day sun protection and off-water lifestyle. Founded in 2014, Huk is headquartered in Charleston, South Carolina.

“We’re beyond excited to partner with Huk—a brand that’s redefined what it means to live the fishing lifestyle. Their ability to blend performance, style, and passion into their apparel is truly inspiring. We’ve always admired the incredible community they’ve built and the authenticity they bring to everything they do,” said Lee Deas, CEO and founder of Obviouslee. “We’re thrilled to bring our creative energy to this partnership and help tell the next chapter of Huk’s story.”

Founded in 2005, Obviouslee offers full-service marketing including marketing strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production. With clients such as Toadfish, Bajio Sunglasses, and Jones Snowboards, Obviouslee has made a name for itself with branding and marketing for products, events, and experiences.

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