Really Good Marketing & Design

Obviouslee Acquires Groundswell PR


Like peanut butter & jelly, wine & cheese, milk & cookies, Obviouslee has found its perfect match, Groundswell PR.  Officially: Obviouslee has acquired Groundswell PR and now has a team of 30 under one roof, plus a network of talented partners around the United States. The combo of our two companies only ups our ability to be a fully integrated marketing agency and increases what we can do for our clients and partners. Unofficially: Wooooooo! We couldn’t be more thrilled about this next chapter we’re starting together. We’re all-in. ALL IN.  That’s the latest. Press release below for more details.

CHARLESTON, S.C. (July 27, 2021) – Obviouslee, a full-service, strategic marketing agency that partners with innovative brands across the nation, announced today that it has completed the acquisition of Groundswell PR, a leading outdoor and active lifestyle public relations company. 

“We are excited to welcome Groundswell to the Obviouslee team and greatly admire their work,” said Lee Deas, Obviouslee founder & visionary. “With the experience and level of service that Groundswell is known for in the outdoor and active lifestyle space, coupled with Obviouslee’s creative design, strategic expertise and entrepreneurial spirit, we are ready to evolve and grow our team and work to the next level.” 

With a 30-person team, plus a network of talented partners around the United States, the combination of these two companies strengthens the reach and knowledge of service offerings for their clients. Groundswell will continue to oversee the active lifestyle and outdoor brands now under the Obviouslee umbrella. 

“We're thrilled about this next chapter for all Groundswell clients and employees,” said Dax Kelm, co-founder of Groundswell PR. “As a complete package under one roof, we'll be able to offer the additional services of a fully integrated marketing agency while continuing to provide expert public relations services for brands across the country.”

Established in 2012 by Caroline and Dax Kelm, Groundswell specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to ignite sales and capture new and exciting audiences. Groundswell’s extensive mix of communications and social media services draws from authentic storytelling and interactive experiences deeply rooted in the outdoor, action sports and natural products industries. 

Founded in 2005 by Lee Deas, Obviouslee offers full service marketing including marketing strategy, brand development, event marketing, public relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production. With the likes of Outdoor Retailer, Firefly Distillery, Sazerac, Southeastern Wildlife Exposition, Palmetto, PGA of America and the Volvo Car Open, Obviouslee has made a name for itself with branding and marketing for products, events and experiences. 

With the Groundswell partnership, Obviouslee welcomes brands such as Hydro Flask, Jones Snowboards, Phoozy, Bubba, UST, Ruffwear, OluKai, Revelshine, Altra, Setton Farms, Hillsound, Haygood Farms, Goat Boxco, Bajio, Kuiu and Turtlebox.

To stay updated on the latest Obviouslee news, visit, follow @obviouslee on Instagram, or @obviousleemarketing on Facebook. 

About Obviouslee 

Obviouslee is a marketing & design company founded in 2005 and headquartered in Charleston, SC, with team members across the country. Obviouslee incubates ideas, promotes good vibes, builds relationships, and creates real results for causes, people and partners we believe in. They create lasting impact, ROI, and LOLs for an array of clients — from entrepreneurs and growing companies to storied brands. Notable clients include PGA of America, Firefly Distillery, Volvo Car Open and Outdoor Retailer. Female-founded, Obviouslee is a proud member of WBENC. To learn more, visit or follow on Instagram at @obviouslee.