Obviouslee + Meteorite PR: Joining Forces to Shape the Future of Outdoor Marketing

Big news: Obviouslee is teaming up with Meteorite PR, a Boulder, Colorado-based crew that’s been telling outdoor stories for years. By joining forces, we’re bringing even more energy, creativity, and know-how to the outdoor and active lifestyle world.

This partnership builds on Obviouslee’s 20 years of experience helping brands grow in meaningful ways. With Meteorite’s deep connections in the outdoor industry and our full team of strategists, storytellers, digital marketers, and creatives, we’re ready to help even more brands find their voices and reach new audiences.

Meteorite’s founder, Eric “Hende” Henderson, is stepping into a brand-new role at Obviouslee: Chief Outdoor Officer. Hende is part athlete, part brand insider, and all PR pro—and he’s spent decades blending those worlds together. He knows how to turn PR into real results, and we couldn’t be more excited to have him on our leadership team.

What This Means for Our Clients

Meteorite will keep its roots in Boulder while becoming part of Obviouslee’s global family. Together, we’ll keep supporting outdoor brands we already love—like Huk, Bajio Sunglasses, Jones Snowboards, and The Running Event, along with Meteorite’s longtime partners, including Jackson Hole Mountain Resort, Rab, Oberalp Group, Sweet Protection, and Epic Water Filters.

This is also our second big step into the outdoor space after joining up with Groundswell PR in 2021. The outdoor industry isn’t just a category for us—it’s something we live and breathe, and we’re grateful to keep growing alongside the brands who make it thrive.

What’s Next

More stories. More adventures. More ways to help outdoor and active lifestyle brands do what they do best.

We’re thrilled about what’s ahead—and we can’t wait to share it with you.

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👉 Learn more about Meteorite PR at meteoritepr.com

👉 Follow along at @obviouslee and @meteorite_pr