New branding work for the Monty, from Greystar. Apartments opening in 2021. The vibe is bold and artistic with some ‘90s nostalgia mixed in. The icon was inspired by ‘90s hip hop album covers, many of which had a crown element. Who knew? And you know what? It just so happens that an “M” can look a lot like a crown.
It was all a dream, and now it’s becoming a reality.