We had the chance to work with Apis Mercantile on new branding for their full-spectrum hemp oil honey, hemp body butter, full-spectrum tinctures, full-spectrum honey sticks, and beeswax salve. Already a strong brand with a point of view, the Apis crew knew their sweet spot: honey. Beekeepers themselves, their knowledge on honey, its flavor profiles and wellness attributes gave us the right dose of inspiration to get to work and create new branding fit for a queen bee. Look for Apis Mercantile products at stores in their hometown of Charleston, SC and online.