Really Good Marketing & Design
Influencing the Great Outdoors
Since 1936, ust has been creating survival, camping and outdoor equipment and cultivating people’s love of all things outside. The brand masters IRL experiences, but what they needed help with was cultivating their social media presence and community. We buddied up and created a dual-online strategy: partner with macro-influencers and run paid advertising to expend the brand’s reach. The result? Let’s just say, everyone was a happy camper by the end of the campaign.
INFLUENCER RELATIONS & PARTNERSHIPS
PAID SOCIAL MEDIA MARKETING
PUBLIC RELATIONS
CONTENT CURATION & SOCIAL MEDIA MANAGEMENT
3 months. 18 Instagram giveaways. 18 like-minded influencer partnerships.
3 months. 18 Instagram giveaways. 18 like-minded influencer partnerships.
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Our campaign resulted in total audience growth of 32.4K on ust’s social channels.
Our campaign resulted in total audience growth of 32.4K on ust’s social channels.
It was such a pleasure to help ust further grow their community so they can continue to connect and inspire likeminded folks!
It was such a pleasure to help ust further grow their community so they can continue to connect and inspire likeminded folks!
Tori Nardone, Content Specialist, Obviouslee
It was such a pleasure to help ust further grow their community so they can continue to connect and inspire likeminded folks!
It was such a pleasure to help ust further grow their community so they can continue to connect and inspire likeminded folks!
Tori Nardone, Content Specialist, Obviouslee
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Groundswell PR is now under the Obviouslee umbrella© Copyright 2023 Obviouslee. All rights reserved.
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