Really Good Marketing & Design

Made for easy drinking.

The founders of Island Coastal Lager (ICL) came to us with a name and a vision. A quality beer brewed for easy drinking. We knew strategically to break into the market, make an impact and set the brew apart, we would need to create the perfect storm of branding and positioning. ICL would represent a coastal lifestyle of surf, sand, waves, good times and livin’ easy.

Logo & Can Design

Collateral design

Brand & Marketing Strategy

Copywriting

Photo & Video Production

Social media

Influencer relations

Website

One year (and one long chug later), ICL was ranked the #2 craft lager in South Carolina by Nielsen.

One year (and one long chug later), ICL was ranked the #2 craft lager in South Carolina by Nielsen.

0NaN/06
Keep Scrolling
0NaN/06
Keep Scrolling

We’ll drink to this. ICL signed a multi-year brewing partnership with the nationally distributed New Belgium Brewing.

We’ll drink to this. ICL signed a multi-year brewing partnership with the nationally distributed New Belgium Brewing.

We came to Obviouslee to create a lifestyle brand and they crushed it.

We came to Obviouslee to create a lifestyle brand and they crushed it.

Scott Hanson, Co-founder

We came to Obviouslee to create a lifestyle brand and they crushed it.

We came to Obviouslee to create a lifestyle brand and they crushed it.

Scott Hanson, Co-founder

You may also like

Charleston Mix

The nation’s top-selling craft Bloody Mary mix, made with premium, all-natural ingredients. And the go-to hangover cure.
+ Digital Strategy
+ PR

Firefly Spirits

This distillery’s claim to fame - they created the world’s first sweet tea vodka. Turning great spirits into good times.
+ Content Strategy
+ PR

Owl's Brew

This handcrafted line of boozy teas and cocktail mixers features natural and refreshing flavors from fresh-brewed botanicals. And that’s the tea.
+ New Market Launch
+ Promotions
03
Looking for more case study goodness?
05