After establishing ZAG’s U.S. media relations program and securing over 2.7 million earned impressions, the ZAG storyline reached those across all mountain disciplines.
After establishing ZAG’s U.S. media relations program and securing over 2.7 million earned impressions, the ZAG storyline reached those across all mountain disciplines.
Securing athletes onboarded to the ZAG Ambassador Community and Athlete Program allowed for a consistent flow of user-generated content across all ZAG social media channels from all target regions in the Mountain West.
Securing athletes onboarded to the ZAG Ambassador Community and Athlete Program allowed for a consistent flow of user-generated content across all ZAG social media channels from all target regions in the Mountain West.