Really Good Marketing & Design

Made for easy drinking.

The founders of Island Coastal Lager (ICL) came to us with a name and a vision. A quality beer brewed for easy drinking. We knew strategically to break into the market, make an impact and set the brew apart, we would need to create the perfect storm of branding and positioning. ICL would represent a coastal lifestyle of surf, sand, waves, good times and livin’ easy.

Logo & Can Design

Collateral design

Brand & Marketing Strategy

Copywriting

Photo & Video Production

Social media

Influencer relations

Website

One year (and one long chug later), ICL was ranked the #2 craft lager in South Carolina by Nielsen.

One year (and one long chug later), ICL was ranked the #2 craft lager in South Carolina by Nielsen.

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We’ll drink to this. ICL signed a multi-year brewing partnership with the nationally distributed New Belgium Brewing.

We’ll drink to this. ICL signed a multi-year brewing partnership with the nationally distributed New Belgium Brewing.

We came to Obviouslee to create a lifestyle brand and they crushed it.

We came to Obviouslee to create a lifestyle brand and they crushed it.

Scott Hanson, Co-founder

We came to Obviouslee to create a lifestyle brand and they crushed it.

We came to Obviouslee to create a lifestyle brand and they crushed it.

Scott Hanson, Co-founder

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